SNOBSWAP-Get your Shwapping Spree on!

Thursday, November 1, 2012

SNOBSWAP is an online marketplace where fashion enthusiasts can shop, consign, or swap luxury, brand name and vintage secondhand clothing and accessories.   Recessionistas are the new fashionistas so save money on that much coveted top by visiting SNOBSWAP!!

I had the pleasure of meeting Emily Dang, co-founder of SNOBSWAP, during San Francisco’s Fashion Week at Citizen Space, for an event orchestrated by Fashion+Tech SF, showcasing up and coming fashion internet entrepreneurs .  I was thrilled at the opportunity to pick Emily’s brain about the conception of SNOBSWAP, her advice for budding fashionistas, as well as her take on San Francisco fashion.  Please enjoy our Q&A and if you are yearning to know more about SF Shop Girl, visit SNOBSWAP’s ‘Stylist Blog’ to find out! :)

How was the idea for SNOBSWAP conceived?
I was on a hunt for a pre-loved CHANEL bag and wished there was a website where members could swap or sell their designer items. Elise approached me with this new idea and I was immediately on board, especially since like most women, I had the perpetual problem: a closet full of clothes and nothing to wear. We built SNOBSWAP from the ground-up, from design to it's official launch.  We've loved every minute of it.

In what ways do you see yourselves developing your brand over the next few years?
We plan on continuing to grow nationally and internationally!  We're very excited at how quickly we've grown so far and thrilled to see what's to come.  Social media and word of mouth has been crucial to our growth.   And we love that our customers represent all different cities across the US.  Our members know best and we'll continue to strive to meet their needs, to make shopping on SNOBSWAP the ultimate experience and access to the best designer items. 

SNOBSWAP is currently operating out of Washington D.C. and San Francisco, CA.  How do the fashion scenes in these two metropolitan cities differ?
DC and SF have very different fashion styles, and I love both!  SF is more laid-back, trendy with a casual twist.  DC fashion scene has evolved and is more classic but with a young, fresh vibe.

Do you have any advice for fashionistas, like myself, who are trying to make it in this industry?
I would say continue to network and meet others in the industry like you're doing now :)  And gain as much experience in the fashion world, even if that means starting from the bottom.  And if that doesn't work, try try again.  I love that saying "Fall down 7 times, get up 8".

I had the pleasure of meeting you at the Fashion + TechSF event last month and I was immediately struck by how well you were put together.  Who influences your personal style?
Thank you! My fashion icons are Kate Moss, Olivia Palermo, Audrey Hepburn, and Rachel Bilson. I love a very feminine and fun look :)

What are three of your must have items currently in the SNOBSWAP marketplace?
I am obsessed with this classic rouge Birkin bag.  Also in love with these satin blue Manolos as worn by SJP in SATC, and finally this super sexy Azzedine Alaia boots.


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