Say what you will about San Francisco style....we simply do not care! What I love about this city is the fact that it's a diverse melting pot of various cultures, and in turn, different perceptions of style. The overall aesthetic, is loosely defined, as "casual cool". For the most part, we are low-maintenance, preferring jeans to dresses, Chuck Taylor's to sky high heels, and bright lipstick to a full face of make-up. I think our lack of awareness makes us one of the hippest places in the world for fashion, design and entrepreneurship. But of course...I am extremely bias.
Have a great weekend everyone!