Ulyana Sergeenko

Sunday, May 26, 2013

Ulyana Sergeenko started her career in the fashion industry as a couture shopper, but soon realized her passion was in design, and since 2011, she has been producing her own collections, under the same name.  Being of Russian descent, she became known in industry circles by her ostentatious flare, and soviet inspired ensembles.  Ulyana, having been taught how to sew at a very young age, realized her talent early on, as she would create avante garde designs by simply tweaking the patterns.  She did not come from wealth, so she had to improvise.  Having married her billionaire husband, nearly 10 years ago, her visions of couture have come to materialize and now she is a well-respected designer, showcasing her collections at Paris Couture.  Even though she is now unbelievably affluent, Ulyana is still a workhorse, preferring to oversee every aspect of the design process as opposed to jet-setting, and over indulging.  She is grounded by her roots, something I respect, immensely. 

6 comments:

  1. LOVE her. She has such an amazing eye and a sense of the dramatic that street style was missing!

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  2. Yes. She doesn't lack any flare for the dramatic, that's for sure. I appreciate the risks she takes, and the authenticity in which she applies to her designs.

    xx,
    Alex

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  3. I read an article about her in W or some fab mag, and she is the real deal! Rocking couture on a Wednesday like it's nobody's business is amazing!

    xo Carlina
    AllergicToVanilla.com

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    1. I know...and she's innovative! She can definitely afford ANY couture piece she desires, but she prefers to create her own masterpieces. I love that!

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  4. She is my favorite! I have loved each of her collections and I'm surprised she doesn't get more buzz!

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    Replies
    1. I know!! I can definitely see a bit of your style in her aesthetic.

      xx,
      Alex

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Thank you for peeping SF Shop Girl!

Mucho love,
Alex

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