WE WORE WHAT-Q&A With Style Ingenuity, Danielle Bernstein

Wednesday, December 12, 2012

Fashion blog WE WORE WHAT was created by New York City dweller and style genius, Danielle Bernstein.  Danielle's original idea for WE WORE WHAT was to document young purveyors of New York's street style scene.  Her photographic musings gained notoriety and her popularity garnered her the chance to shoot at New York Fashion Week.   Ironically, she ended up being shot by many notable photographers, and largely due to this experience, concluded that her personal style resonated more with readers.  So, she changed focus, and has developed a burgeoning following as well as actualized her interest in fashion, into a viable business.  Not only is Danielle smart, but she's extremely endearing, humble and supportive of fellow bloggers. She speaks to the 'everyday' gal, seamlessly pairing vintage, designer and mid-range pieces that are accessible and wearable.

She spoke with SF Shop Girl about her style inspirations, her dream collaboration and offered sound advice  to other aspiring fashion bloggers.

It was such a pleasure to be able to interview her.  Check out what she had to say...

What inspired you to start documenting your daily style musings?

I wouldn't say that it was "something" that inspired me, it was more that I wanted to inspire other girls.  I wanted to provide a daily lookbook of outfit inspirations to girls who simply didn't know what to wear.

Who photographs you?

My friends, other bloggers, and my boyfriend, if I'm lucky.

How would you describe your personal style?

The perfect blend of vintage & new

What advice would you give to fellow fashion bloggers aspiring to be as influential as yourself?

Stay true to yourself, be original, and let things grow organically.  If you're truly mean to be influential it will happen...along with the help of crazy social media skills!

Favorite vintage store in NYC?

Such a tough question...anything in the East Village!  Local Firm, Metropolis and No Relation Vintage are among my favorites.

What would be your ultimate dream collaboration?

WeWoreWhat and Alexander Wang (when pigs fly)

What are three investment pieces that every fashionista should splurge on?

The perfect leather pants, a designer bag (currently obsessing over my Philip Lim Pashli satchel), and a structured shoulder coat.

DONT MISS: Danielle's curated collection with Nifty Thrifty, goes on sale today, so be sure to shop her hand selected pieces!


  1. I don't know the date on this, but so awesome you got an interview with her! Her blog is amazing. As is yours!

    Keep up the awesome work. : )

    -Addie from http://willcodeforclothes.com

  2. Thank you so much Addie! I hope to see you out and about soon!


  3. I was just wondering how you have done so well with your blog? My sister and I started our own blog a few months ago but we haven't got to many viewers at the moment. I also think it is so awesome how you got to interview Danielle Bernstein :)


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