Fashion blog WE WORE WHAT was created by New York City dweller and style genius, Danielle Bernstein. Danielle's original idea for WE WORE WHAT was to document young purveyors of New York's street style scene. Her photographic musings gained notoriety and her popularity garnered her the chance to shoot at New York Fashion Week. Ironically, she ended up being shot by many notable photographers, and largely due to this experience, concluded that her personal style resonated more with readers. So, she changed focus, and has developed a burgeoning following as well as actualized her interest in fashion, into a viable business. Not only is Danielle smart, but she's extremely endearing, humble and supportive of fellow bloggers. She speaks to the 'everyday' gal, seamlessly pairing vintage, designer and mid-range pieces that are accessible and wearable.
She spoke with SF Shop Girl about her style inspirations, her dream collaboration and offered sound advice to other aspiring fashion bloggers.
It was such a pleasure to be able to interview her. Check out what she had to say...
