Rumi Neely-Fashion Toast

Sunday, May 5, 2013

Rumi Neely has paved the way for the more recent crop of bloggers, including myself, who are trying to create a niche in a now over saturated market.  Fashion Toast, Rumi's blog, was conceived in 2008, and originally, she used the blogging platform to hawk her vintage wares on eBay, but when she realized that her readers were more intrigued by what she was wearing, she started focusing all of her attention on chronicling personal style.  Now...she's an international fashion blogging icon, counting Bryan Boy, as one of her best friends and sashaying around the world on luxe vacations with notable designers and other industry heavy weights.  She's absolutely gorgeous (a mix of Japanese, Scottish, and Dutch descents), young, and and very articulate, so I say, the future is bright for this L.A. native.


  1. Love her site! It's one of the first that I fell in love with when I started looking at fashion blogs.


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